SOTC Mixer Event

This was a marketing campaign I designed and executed for the Cleveland-based non-profit Summer on the Cuyahoga. The goal was to increase the attendance of both students and professionals at the annual Rock and Roll Hall of Fame Mixer. I tackled this challenge by conducting outreach and building new partnerships with Cleveland-based universities by reaching out to the career centers of these universities not a part of the SOTC network, as well as conducting outreach to Cleveland-based professional groups. I also designed creative and handled budgeting and targeting for a local Facebook ad campaign with one campaign running to target students and another with different demographics and creative to target the professional crowd. Finally, I designed and hung poster graphics across local hotspots in Cleveland. All in all, these extensive communications and marketing efforts led to an over 20% increase in attendees from the past year, accomplishing the goal set.